The name of this project is World Wi-Fi and they are a decentralized Free Wi-Fi network powered by Blockchain. Basically, the clients can use existing hardware to offer free Internet access and then earn cryptocurrency in return through advertising. They are currently in pre-sale which ends in three weeks and afterwards, their ICO phase begins.
The website is very well put together with moving background and there is a video describing the project. As stated in the movie, there are approximately 300 million Wi-Fi networks in the world and with this ICO, you will share your network to others in need and you will get in exchange a certain amount of cryptocurrency, based on the time your network was used. All you have to do is install a software and change the settings according to your router and open the new network for your guests. Most of the money are coming from advertisers, because they have included a referral program where the user is awarded when engaging other people in World Wi-Fi. Advertising through this network is so easy, because the guests have to watch a short video before entering the network.
The interesting thing about this project is that they are already backed by a working company that already has to do with Wi-Fi hotspots in Europe and advertising through Wi-Fi. The companies are Radius WiFi, which is the hotspot company that was launched in 2016 and Adrenta, launched in 2017, which allows users to rent its WiFi space and advertise to their niche market audience.
For the Internet user, the World Wi-Fi platform provides guests with unlimited Internet access for free and they’re only prompted to watch a short video ad in the beginning. For example, when you go into a new coffee shop, a Starbucks and you want to connect to their Wi-Fi, there is always that splash page that shows up in the beginning either advertising a product or telling you that you’re about to enter a public Internet connection.
World Wi-Fi enables advertisers to reach their target audience through their ads. Some people might look at this as a Ponzi scheme or a scam, but in reality, affiliate marketing is widely known in the community and as long as they are 100% transparent, there should be nothing to worry about.